Tradition, Honor, Passion
The Chicago Fire Soccer Club will respect the values of tradition, honor and passion that its supporters have embodied since the club’s founding in 1997. These values also include a commitment to winning, fair play, tolerance, respect, teamwork, and appreciation of good soccer. 

The Chicago Fire Soccer Club embraces the qualities and ideals often associated with “Chicago”: authentic, tough, hard working, proud, and diverse.  Our club is as diverse as the community that supports us.  Players from this country as well as from every corner of the world have worn our badge proudly. We will continue to embrace this diversity in everything we do. 

Our club recognizes the importance of contributing to our community.  In building a stronger community together, we will make a difference in our city and will also grow support for our Club.  This belief is one that is shared by all those employed by the Club and shall always remain paramount. 

The Chicago Fire Soccer Club’s spirit on the pitch parallels the spirit of its supporters.  It is based on a passionate effort to succeed and a commitment to play exciting, entertaining and, most importantly, quality soccer. This spirit is likewise shared by all of Chicago Fire Soccer Club management. The Club will always strive to be a world-class operation. 

Stand and Deliver
Nothing embodies the spirit and passion of our supporters more than the words included in “Stand and Deliver.” The Chicago Fire Soccer Club are inspired by the values and passion expressed in “Stand and Deliver”.  It speaks to the critical relationship between The Chicago Fire Soccer Club and its supporters and the undying commitment that the fans have for our Club:

All supporters should be committed to upholding the meaning of Stand and Deliver. For the team, as always, we are behind you, our expectations may be high, but we are not unreasonable. You are in this league because you have talent, strength, passion, and commitment. I challenge you; we as fans challenge you to never take a game off, never take a play off, EVER. We will be your rock, we will be unwavering, and we will stand beside you always. Bring the strength back, bring the pride back, and put us at the top forever. We will be strong for you every game, no matter our numbers, all we ask is you do the same, it is your PRIVILEGE to wear the colors as it is ours, it is our HONOR to stand behind you, as it should be yours to play for us. If you leave it all out on the field every game nothing can stop us, no matter who we play make 11 into 1, make us proud, and let Chicago be known for all time.

Brandon Kitchens (1983-2007)
President, Whiskey Brothers Aught Five
Chicago fan since '98